Why us?
- Independent
- Professional
- Business-oriented
- SMB market specialists
- Software cravers
- Innovation mongers
Who speaks for us?
Every year it is a pleasure and a pain finding the speakers and their
companies and redacting the vast amount of ideas and proposals to
a meaningful composition of topics and covered fields of interest.
Our software industry changes quickly and progress is demanding a
continuing movement and hunger for learning. It is that evolutionary
climate where the SMBDev feels at home. His flexibility and ingenuity
is the ferment of change and reaching out is the fundament of multimillion
actions by corporations. So there are still speaking proposals possible
for the 12. European Software Conference in case you want to join
our ride towards the future which definitely will be dominated by
the Software Industry and the community we represent as SMDDevs or
(Micro-)ISVs.
Friday, November 23rd, 2012* |
Pre-event
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07:30 pm |
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Saturday, November 24, 2012* | ||||
08:00 am |
Registration
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09:00 am | ||||
09:15 am |
Dave Collins - SoftwarePromotions SEO for Brilliant Software Companies
Dave has been working with SEO for more than 15 years! During this time SEO has changed enormously - but more in the last two years than the previous thirteen. This session will kill some of the more prevalent myths about SEO, and will show the enterprising software company how to really make it work for them. It's not even particularly difficult; just a series of steps that have to be carried out in just the right way. Participants should walk away with some very practical ideas for how to improve their SEO rankings.
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10:15 am |
Kai
Boyd CEO Pimp your App! An innovative way of monetizing
Free vs. Paid apps? or paid content? The landscape of monetization models in the mobile app business is diverse.From his online gaming-based experience of monetization Kai Boyd from deal united GmbH will give you an insight of different models of app monetization as well as the different buying behaviours in app stores. He'll also point out his payment solution Pay by Shopping Mobile that has been released recently.
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11:15 am |
Mykola Rudenko - Appvisor The PAD 4 specification, the new official PAD repository and the PAD platform |
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12:15 am |
--
Lunch break -
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01:30 pm |
Aston
Fallen - Globell
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02:00 pm |
Iulian
Brayer - Avangate
In this presentation Iulian will speak about the whys and how to have a smooth transition to SaaS and subscription models. Iulian will guide you through the steps that you can to take when transitioning from lifetime traditional business models to subscription billing. And the most important question that will be answered is how to have a global unified customer experience across any channel via any business models. |
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02:45 pm |
Dave Collins - SoftwarePromotions Website Dissection Dave Collins has worked with over 500 companies and 1,100 websites from over 40 countries. When it comes to websites he knows what works and what doesn't. Dave will apply over 15 years of experience to your website - if you're prepared to face brutally honest criticism, constructive advice and a little potential humiliation in front of everyone else!
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03:45 pm |
--
Break --
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04:00 pm |
Rüdiger
Kügler - WIBU-
SYSTEMS * Which properties of a PC should be used to bind a software
to a PC?
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04:45 pm |
Christian
Huntgeburth
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05:30 pm |
Alwin
Hoogerdijk & Sytske Hermans from "Brain picking session" Everything
you always wanted to know about
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07:00 pm |
12th jubilant European Software Conference 1.
Reception and celebration 2.
Epsilon Award Presentation In the name of the Mayor of Munich, Mr. Kurt Kapp, Deputy Head of the Department of Labor and Economic Development of the city of Munich will present the Epsilon Award to the winner. Epsilon-Award© für extraordinary independent Software Developement ******************************************* Drinks
at the reception are After
that (about 9:00 pm) we will have our |
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Sunday, November 25, 2012 | ||||
9:15 am |
Adrian Grigore - LogMyTime Cross-platform smartphone app development While
the mobile market can be very lucrative, it is also more fragmented
than the traditional PC market. Each platform has it's own
technology and requires a separate implementation of your
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10:00 am |
Michael Kranawetter Software Security Incident Response Process
What happens within Microsoft in terms of Software vulnerabilities?
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10:30 am |
-- Break -- |
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10:45 am |
Sulamita
Garcia* -
Intel
Are
you ready for the Ultrabooks wave? In this presentation, we
will show you how to get the most out of this new category to
refresh your existing application or create new compelling software.
Learn how to use touch, near field communication, GPS and other
sensors to enhance and update your skills and engage more users.
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11:45 am |
Georg
Hansbauer - Testbirds Software testing is a trade off between budget, time, and quality, Testing is often conducted until either budget or time is exhausted or some the quality goal is reached. Could Crowdsourced testing be the alternative which gives maximum quality in a short time at a low cost? Georg will cover some of the following questions: 1.
What is exactly crowdsourced testing?
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12:30 am |
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Lunch break -- |
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01:30 pm |
Benjamin
Ronnenberg
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02:15 pm |
Dave Collins - SoftwarePromotions Google AdWords: turn the tables on Google
Most AdWords accounts are wasting money and opportunity with the advertiser never realising it. Dave has been working with Google AdWords for twelve years, and has been responsible for millions of dollars in ad spend for hundreds of companies from all over the world. Dave estimates that approximately 99.6% of the AdWords accounts that he's seen are wasting money and/or opportunities. Dave's presentation will focus on raising awareness and providing you with the tactics and techniques you need to turn AdWords into an incredibly profitable machine.
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03:00 pm |
-- Break -- |
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03:15 pm |
Gregory
Menvielle - Pyrasolutions
Tips and tricks from the trenches on how to clear the hurdles.
Making your software ready for the international market is the easy part. Selling it to an international crowd is more complex. As small companies, we cannot rely on large international offices to solve our sales and marketing questions. We will go over specific examples and hurdles to clear to make sure customers yearn for your product regardless of where they live.
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04:15 pm
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Wrap Up |
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07:00 pm | ||||
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*/+Event- und Networking-Dinner-Conditions: At 07:30 pm on Saturday and at 08.:00 p.m. on Sunday until latest 11:00 p.m. there will be the networking dinner at the Conference hotel. These two networking dinners (with one beverage) are included with the full conference registration.
After this networking dinners there will possibly be additional events that are free to access for all participants.
These events are either planned and payed for in coordination with a sponsor or solely by the ESWC e.V. If planned by the ESWC e.V. you pay what you eat or drink (especially at the Friday Pre-Event). The relevant sponsor or the individual participant at events where you pay what you eat or drink is responsible for the event itself. No member of the ESWC e.V. or member of the board can be made responsible in any legal form. All legal claims towards the ESWC e.V. or any appointed representative of the ESWC e.V. concerning personal or injury or damage or loss of property or belongings, or due to natural catastrophies, accidents or terrorist actions - are excluded. By taking part in these events every individual participant and any company or business entity declares its consent to these conditions. Any registered participant may take part in these events. Additional persons (friends, spouses, partners, family etc.) receive - on written request - an access badge free of charge, that is exclusively valid only for the concerned event. Only through this written note the participation of additional persons is possible. Please register additional persons until October 15, 2012 by writing to event <at> euroconference.org. Please keep the confirmation by the ESWC in printed form with you. Thank you very much for your understanding.! *The compilation of our schedule is an evolutionary process in its best sense, since it is open to suggestions and ideas of creative people like you. Therefore changes and alterations to this schedule may happen without further notice.
Current version as of November 22, 2012
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Speaking proposals for the 12. European Software Conference are open for any qualified speaker. We need a short outline, a topic and a three-liner text. Please note that we do not pay for travel or hotel expenses and expect any speaker to register.
Please send your application to: software <at> email.de.
Looking forward to your ideas!
David Boventer Founder and President ESWC
Sulamita Garcia is Technical Marketing Engineer for Europe at Intel Developer Relationship Division Program, supporting developers to create engaging applications using newest technologies. She has been working at Intel since 2007, and prior this position she was Open Source Community & Strategy Manager for Latin America and later Open Source TME . She has a long time experience with open source projects and communities. Lately, she is also engaged in User Experience Research and Psychology. |
Testimonials
I just wanted to congratulate for the perfect ESWC conference this year. It has been a real pleasure to participate and there have been plenty of well performed presentations. Again thanks a lot for organizing this event. I'm looking forward meeting you again next year.
Dr. Sven Abels ( Abelssoft.de)
The conference was packed with invaluable information
Andy Brice (Perfecttableplan.com)for any software author. I also really enjoyed the social
side - It made a nice break from my normal hermit-like
working life. I certainly hope to attend future conferences.